Bhavya Parashar
Product Designer
A product designer with six years of experiences across in tech. I lead programs end-to-end, from vision to launch, raise the bar on visual and motion craft, and build with AI.
Experience
UX Designer I → II · California
Lead designer for in-app artist merchandise, owning the end-to-end shopping experience.
Defined interaction patterns for AI-driven experiences , setting the bar for how intelligence surfaces across the app.
Launched gamified marketing, the TV Games app, and international long-form content — lifting acquisition, retention, and fandom.
Led third-party events & ticketing UX, redesigned the German Audioplays experience, and partnered with Luna Games to redesign the Luna TV app.
UX Design Intern · California
Redesigned the podcast listening experience and prototyped transcript improvements, grounded in self-led user research .
Senior UX Designer · Gurugram
Led customer-acquisition design across mobile, TV, and broadband, managing the lifecycle from initiation to launch with cross-functional partners.
UX Designer · Gurugram
Owned client- and customer-facing deliverables across the suite, including digital expense-management systems used daily by truck drivers in the field.
UI/UX Designer · New Delhi
Led interface design across client projects; improved navigation, content discovery, and information architecture for a TV app.
Freelance UX Designer & Consultant · EdTech, 2020–2021
2626 Creative Studio · Graphic Design Intern, 2018
Ogilvy · Creative Intern, 2017
Skills
User Research & Testing
Prototyping & Motion Design
Design Strategy & Vision
Cross-functional Collaboration
Tools
Education
Aug 2021 — May 2023
M.S. Computer Graphics & UX Design
Purdue University · Indiana, USA
Jul 2014 — May 2018
Bachelor of Design
National Institute of Fashion Technology · India
Interests
Pottery
Painting